Pressure and power coexist in dental comprehensive treatment machine enterprises
At present, in the dental comprehensive treatment machine industry, the new retail marketing model has begun to attract attention. What is new retail? Its definition is as follows: in the future, e-commerce platforms will disappear, and online and offline logistics will be combined to produce new retail. Online refers to the cloud platform, while offline refers to the sales stores or manufacturers. New logistics eliminates the inventory and reduces the stock. However, some insiders said that the new retail is not new in fact. Its essence is the integration of omni channel, O2O, online and offline interaction, which has been popular in recent years. It is only Ma Yun who has given it a "new" concept. So, what does the new retail really mean for the dental comprehensive treatment machine industry?
New retail concept is proposed, and online and offline integration becomes a major trend
Ma Yun's new retail concept is a symbolic significance. That is, omni channel retail has become the "online" stage of the main topic from the physical store upward to the "offline" stage of the main topic from the online store downward. That is to say, the online and offline stage has entered the competition stage of open space competition from the stage of shouting through the air. It is worth noting that Ma Yun's proposal that traditional e-commerce is about to die out is reasonable. In other words, the traditional home furnishing stores that ignore the upgrading of consumer product and service demand and the change of demand satisfaction methods will also die. Whether e-commerce or physical stores, as long as they remain at the "traditional" level without development, the future development prospects will not be optimistic.
dental unit
Coexistence of enterprise pressure and power under the new retail trend
In this case, for online e-commerce and offline physical stores in the industry, it is an self-evident fact that challenges and opportunities coexist, and power and pressure coexist. Enterprises should see that the current sharing economy is first and foremost an open economy, that is to say, only through open cooperation can we share the results. Enterprises, whether online giants or offline enterprises, cannot be conservative and closed.
At the same time, online and offline of the industry is no longer a simple adversarial model of "one goes to another". The topic that physical stores must die, or e-commerce must die, has also changed from a predictive topic to a downright pseudo proposition. In other words, the new retail era is not a topic of death for online and offline groups, but an era of survival of the fittest and symbiosis for individuals. No enterprise can live alone in a closed self world. Seize the opportunity to survive, live in the past, will be eliminated. The market has always been the best touchstone for services and products. From this point of view, online and offline integration is the general trend.
Some insiders said that "retail=service+product", the interaction and integration of online and offline, in the final analysis, is the change of means and methods, and users are the final judge. In this sense, no matter what the market development trend is, we need to understand the essence of "new retail marketing", identify the market, take users as the root, and take services as the foundation. Only by doing a good job in products and services can we truly stand on the market.
